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Lessons Learned in For-Profit Social Entrepreneurship- Battle Stories from Two Veterans

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Wednesday, November 17th


MIT Sloan School of Management

Room 223, Building E62

100 Main St
Cambridge, MA

Net Impact- Progressive Business Leaders Network Event:

Lessons Learned in For-Profit Social Entrepreneurship- Battle Stories from Two Veterans


Jon Carson, CEO BiddingForGood

Jules Pieri, CEO Daily Grommet

Andrew Tarsy, Co-Founder and Executive Director PBLN


About Jon Carson

Jon is a nationally recognized entrepreneur with a passion for social entrepreneurship, having funded and endowed social entrepreneurship lectures at both Yale and Babson College. He is a serial entrepreneur who, other than brief stints at Boeing and McKinsey & Company, has always worked on new ventures. He has started and profitably sold three companies, the most recent being FamilyEducation Network ( which used a unique public/private partnership model to become the largest education portal on the Internet. In total he has returned in excess of $175 million to investors and has never lost investor money. He is currently on the board of Taunton Press and Net-Impact. He has previously served on the boards of the National PTA, National School Boards Foundation, and the Small Business Association of New England (SBANE). In 2008 Jon was inducted into the Babson College Entrepreneur Hall of Fame. Jon lives in Boston with his wife and has recently discovered the wonders of fatherhood.

About BiddingForGood
BiddingForGood is the leading online auction platform solely for organizations engaged in fundraising for nonprofit causes. BiddingForGood is a very big idea, with the potential to make a big positive difference in the world. There is over $16 billion per year raised from consumers for the nonprofit sector through the old fundraising auction model. At BiddingForGood, they have removed the barriers of geography and time for bidders by putting thousands of auctions online and leveraging the resulting data to help great organizations move the needle even further for important causes. With more than 9,000 customers, online auctions powered by BiddingForGood have

generated measurable successes by allowing organizations, both large and small, to better optimize their auction fundraising model and at the same time, build mission awareness and heightened caring for important causes. More than $95 million has been raised for charity. BiddingForGood services national nonprofit organizations such as the United Way, Muscular Dystrophy Association, Phillips Andover, Junior Achievement, National PTA, and hundreds of local schools, among others. BiddingForGood also works with companies including Ford, UGG Australia, Reebok, Kimberly-Clark and General Electric to raise funds for their nonprofit causes. You can experience BiddingForGood at, its consumer website that aggregates hundreds of auctions under one powerful umbrella for thousands of cause-minded bidders. BiddingForGood is headquartered in Cambridge, Massachusetts.

About Jules Pieri

Jules is founder and CEO of Daily Grommet. She was previously President and C.O.O. of, Vice President of Strategic Planning at Stride Rite Corporation and Director of Strategic Marketing and Licensing at Keds Corporation. She also worked with Playskool as a long term product strategy consultant, and was a Vice President at Design Continuum. She lived in Dublin from 2001-2005, where she consulted to Irish consumer brands.  As a consumer products expert, she considers her core competency to be cultural anthropology; in other words, figuring out why people do the things they do, and making  products and experiences that respond to the needs and longings of real people. Jules studied Industrial Design, Graphic Design, and French at the University of Michigan, and people tell her she was the first designer to get a Harvard MBA. She lives in suburban Boston with her husband and three sons.  Jules continues to enthusiastically study the French language and never turns down an invitation to hike or go see a play.

About Daily Grommet

Daily Grommet is a curated marketplace that launches one inventive product a day.  The product ideas come from people’s submissions, which are vetted by the Daily Grommet team, and distributed across the web, via video stories about the products and their creators. Daily Grommet disrupts traditional e-commerce models by inventing Citizen Commerce…one of those magical ideas that both captures the imagination, and inspires concrete participation. The company is based on the premise that people are increasingly thoughtful about the products and experiences they buy–and that they especially like to support “little guy” companies.  Jules believes that knowing the back story of a product–its invention, or craft, or social benefits, or environmental impact, or technology, makes its experience much richer and even deeply meaningful.  The Daily Grommet is the birthplace of Citizen Commerce. At the Daily Grommet they believe every purchase is an act of citizenship. It amplifies something in the world, good, bad or indifferent. At Daily Grommet they are creating a place for people who want their purchases to have meaning — to support what matters most to them: whether it’s technical innovation, green or social enterprises, the creation of jobs, domestic manufacturing, or the preservation of craft. And they are rethinking the way people fundamentally launch, discover, share, influence and buy these kinds of products, online. Given that our consumer purchases create 70% of the US economy, that’s a pretty powerful place to start changing the world. You can read more about the Daily Grommet at Daily Grommet’s headquartered in Lexington, Massachusetts

About AndrewTarsy

Andrew Tarsy is a co-founder and the first professional Executive Director of the Progressive Business Leaders Network (PBLN). Andy was with the Anti-Defamation League (ADL) for 8 years, as Executive Director of ADL New England and previously as Eastern States Counsel. Subsequently, Andy was a senior executive with the international education non-profit Facing History and Ourselves and then served as a Visiting Professional with the International Criminal Court in The Hague, Netherlands.  During the Clinton Administration Andy was a Trial Attorney with the United States Department of Justice, in the Civil Rights Division. Andy also practiced law with two firms including Vladeck Waldman in New York and Nixon Peabody in Boston and Manchester, NH. At Nixon Peabody he established the firm’s first working group on corporate social responsibility. Andy was appointed to the Governor’s Task Force on Hate Crimes in 2000 by Governor Jane Swift and the Governor’s Task Force on Public Integrity by Governor Deval Patrick in 2008. In 2007 Andy was named Lawyer of the Year by the Massachusetts Lawyers’ Weekly and received the Kivie Kaplan Humanitarian Award from the NAACP Boston Branch in 2008. He is a senior trainer and curriculum consultant to the Massachusetts Chiefs of Police Association and the Municipal Policing Institute.  He received a BA from Cornell University and a JD with Honors from the George Washington University School of Law. Andy is a graduate of the Roxbury Latin School.

About PBLN

PBLN is a non-profit peer-to-peer network of CEOs and top corporate officers committed to socially and environmentally responsible economic growth and the public policies that advance it. One of PBLN’s main objectives is to engage business leaders in innovative ways of solving public policy problems and thereby helping to “invent a more sustainable economy.” To learn more, see

About Net Impact

Net Impact is an international nonprofit organization with a mission to inspire, educate, and equip individuals to use the power of business to create a more socially and environmentally sustainable world. Spanning six continents, our membership makes up one of the most influential networks of professionals and students in existence today. Net Impact members are current and emerging leaders in CSR, social entrepreneurship, nonprofit management, international development, and environmental sustainability who are actively improving the world. To learn more, see

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