Mar 21 2013
Practical Content Strategy, Part 1: Roles and Approaches
Since the inception of the term, there has been an abundance of writing on content strategy, most of it concerned with defining “content” and “strategy,” as well as trying to justify their pairing. Yet content strategy has been in use much longer than the title itself. Although the name may be newly coined, it is, at its core, business consulting and editorial strategy with a focus on interactive (read: web-based) content. - Read more about it at UX Booth