Nov 27 2012

The UX Research Plan That Stakeholders Love

Published by at 11:55 AM under Careers,Resources

“UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let’s call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and digestible. Long plans or no plans don’t work for people. You must be able to boil a UX research plan down to one page. If you can’t or won’t, then you won’t get buy-in for the research and its results.”

Read the full article - by our very own Tomer Sharon - on Smashing Magazine.

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