Surface III: Data Visualization

Thanks everyone for coming to our Surface III : Data Visualization last Thursday. More importantly, thanks Prof. David T. Oury and Bill Shander, Founder and CEO at Beehive Media for sharing insight information on Data Mining, Data Visualization as well as Informational Design. You can find his presentation here.

Marketing: Beneath the Surface II is Here

GMO is inviting you all to join our event: Marketing Beneath the Surface II - Use the Buy Till you Die Model to improve the efficiency of a sales force by Steve Lerner, the Vice President of Product Development and Commercialization for Nutrition Physiology Company, the makers of a probiotic for cattle and poultry. Before this, he was the Head of Marketing US Large Animal Business Operations for Merial Limited. He has given presentations on this subject at MIT and Wharton, and received the Best Paper Award, American Marketing Association 2012 Advanced Research Techniques Forum for his paper titled, “But Till You Die” to Improve Operational Efficiency: Realigning the Sales Force Using the BG/NBD

In the event, he is going to discuss Big Data, Customer Centricity and Marketing Analytics with a real world example. We are looking forward to seeing you on March 27, 2014 at 3:00 - 5:00 pm. Sign up here to reserve your spot!

Please be informed that the venue is changed to the CMT, Morison Hall 220.

Check Out the Pictures from our Latest Event

Hi everyone!

GMO hoped that you had fun and gained more insights in terms of internship searching and job hunting at our latest event -  SURFACE 1: Tips for Marketing Internships and Job Searching. We also hope that you will be able to utilize tips and information from our wonderful panelists. For anyone who missed the event, we are having another two events coming. Make sure to like us on Facebook and follow us on Twitter so that you won’t miss anything.


Bentley’s Trivia Night Fall ’13

We know that during this time of the semester, everyone needs to de-stress before the finals. Bentley University’s McCallum Connect, along with Graduate Student Association of Bentley University (GSA), Bentley Graduate Consulting Club (BGCC), ALPFA Graduate Chapter – Bentley, Bentley Graduate Marketing Organization (GMO) and Graduate Women’s Leadership Organization - Bentley University co-hosted a Trivia Night – Fall ’13 at Harry’s Pub on December 11, 2013. We hope that you had a great time. Also, Congratulations to the winners! Hope you enjoy the Celtics VS Nicks Game as well as the gift cards. We hope to see you again at our future events.


Field to New England Opinion in Rhode Island by GMO

On December 3, 2013, Graduate Marketing Organization organized a field to New England Onion in Woonsocket, RI. New England is a research company specializes in conducting focus groups including CVS’s a large number of research projects. GMO would like to thank everyone who joined us as well as our hosts Jennifer Anderson, Facility Director and Amy Lacroix, Chief Qualitative Assistant  from New England Opinion, and Caron Merrill, Senior Manager, Customer Research at CVS Caremark for a wonderful trip to the research facility and the CVS mock store.

Why America Runs on Dunkin’ with GMO

Thanks everyone for coming to our Dunkin’ Brands panel: “Why America Runs on Dunkin” on November 19th. We hope that you had a good time with our panelists: Jeff Zaremski, Senior Research Specialist; Xavier Turpin, Director of Multicultural Marketing; Kevin Vine, Senior Manager Digital Marketing; and John Schue, Assistant Manager, Digital and Loyalty Marketing and understood more about the Dunkin’ Brand.

GMO is planning on having more fun events in the future. To not miss our events, Like our Facebook page and follow us on Twitter. At the same time, feel free to check out our pictures from the panel below.

Dunk Into Our Panel to Learn about Why America Runs on DUNKIN’

GMO is proudly presenting our next panel: Why America Runs on Dunkin”. Come to listen to our panelists from Dunkin’ Brands on November 19, at 7:30 pm in the Center for Marketing Technology (Morison 220), Bentley University.

Dunkin’ Brands is a leader in the quick service restaurant industry, home to two of the world’s most recognized and loved brands:

  • Dunkin’ Donuts - America’s favorite everyday, all-day stop for coffee and baked goods, and the world’s leading baked goods and coffee chain.
  • Baskin-Robbins –the world’s largest chain of ice cream specialty shops.

Dunkin’ Brands Group, Inc. is headquartered in Canton, Massachusetts. It has over than 17,900 points of distribution in nearly 60 countries worldwide.

Our panelists are Jeff Zaremski, Senior Research Specialist, Xavier Turpin, Director of Multicultural Marketing, Kevin Vine, Senior Manager Digital Marketing, and John Schue, Assistant Manager, Digital and Loyalty Marketing.

Please sign up for the event at [email protected]