GMO is inviting you all to join our event: Marketing Beneath the Surface II - Use the Buy Till you Die Model to improve the efficiency of a sales force by Steve Lerner, the Vice President of Product Development and Commercialization for Nutrition Physiology Company, the makers of a probiotic for cattle and poultry. Before this, he was the Head of Marketing US Large Animal Business Operations for Merial Limited. He has given presentations on this subject at MIT and Wharton, and received the Best Paper Award, American Marketing Association 2012 Advanced Research Techniques Forum for his paper titled, “But Till You Die” to Improve Operational Efficiency: Realigning the Sales Force Using the BG/NBD
In the event, he is going to discuss Big Data, Customer Centricity and Marketing Analytics with a real world example. We are looking forward to seeing you on March 27, 2014 at 3:00 - 5:00 pm. Sign up here to reserve your spot!
Please be informed that the venue is changed to the CMT, Morison Hall 220.