Nov 29 2012

The Gutenberg Diagram, Z-Pattern, and F-Pattern

“Several layout patterns are often recommended to take advantage of how people scan or read through a design. [Three] of the more common are the Gutenberg [D]iagram, the [Z-P]attern layout, and the [F-P]attern layout.

Each offers advice for where to place important information, but…these patterns are often misunderstood and followed without thought to what they really describe.

[Let's] walk through the what and why of each pattern and then offer something else that gives you as a designer more control over where your viewer’s eye moves across your design.”

Read the full article on Van SEO Design.

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