Dec 06 2012

The Two-Click Rule

“Over the past few years we’ve noticed a pattern on the corporate websites we’ve worked on:

  • Most of the visitors enter through search or referrals. By most I mean 80% to 90%.
  • Most visitors will see three or fewer pages. In other words, they will click (or tap) twice.
  • Less than 10% of visitors will see the home page, and fewer will start there.

We’ve started calling this the two-click (or tap) rule: Most people will enter in the middle of your site, click (or tap) twice, then leave. Unlike the three-click rule there’s at least some evidence for it.

The two-click rule has important implications for how we think about content and information architecture for corporate websites.”

Read the full article on nForm.

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Dec 04 2012

Great Design: The Future of Content Marketing

“[T]he importance of visual storytelling is clearly one of the year’s breakout trends. Facebook Timeline, Pinterest, and Instagram are forcing brands to think and act more visually. Couple that with the impact of mobile browsing, and these emerging trends give new meaning to the phrase ‘show, don’t tell.’ In other words, the ‘beautification of the web’ era is upon us. How does this shift toward visual storytelling impact your content marketing plan? Let’s explore some trends that illustrate where we are and where we’re going.”

Read the full article on Mashable.

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Nov 29 2012

The Gutenberg Diagram, Z-Pattern, and F-Pattern

“Several layout patterns are often recommended to take advantage of how people scan or read through a design. [Three] of the more common are the Gutenberg [D]iagram, the [Z-P]attern layout, and the [F-P]attern layout.

Each offers advice for where to place important information, but…these patterns are often misunderstood and followed without thought to what they really describe.

[Let's] walk through the what and why of each pattern and then offer something else that gives you as a designer more control over where your viewer’s eye moves across your design.”

Read the full article on Van SEO Design.

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Nov 27 2012

The UX Research Plan That Stakeholders Love

Published by under Careers,Resources

“UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let’s call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and digestible. Long plans or no plans don’t work for people. You must be able to boil a UX research plan down to one page. If you can’t or won’t, then you won’t get buy-in for the research and its results.”

Read the full article - by our very own Tomer Sharon - on Smashing Magazine.

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